A Dissemination Plan is necessary to build awareness of a project results and maximize its commercial exploitation potential. A project cannot be considered to have had real impact if there is no dissemination of its results beyond the boundaries of the project itself. The objective of this Dissemination Plan is to lay down the foundations for effective external communication of the ARGOS solution and the potential benefits to interested stakeholders at an international level, focusing primarily in Europe.
During this document we are going to develop the dissemination strategy to be followed during the entire project making clear the objectives for the dissemination plan, the messages to be delivered, the target audience for each message and the list of activities to perform. To evaluate the effect and impact for each of the activities a set of success indicators or KPIs will be defined.
Nowadays there is an excess of information that often makes it difficult to report new developments and makes potential receptors of the information aware of it.
"The two words 'information' and 'communication' are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through."
Sydney J. Harris, American journalist
"Getting information off the Internet is like taking a drink from a fire hydrant."
Mitchell Kapor, co-founder of the Electronic Frontier Foundation
So it is clearly necessary to plan how we will convey the progress and development of our project to potential users. That is the main purpose of any dissemination plan, and is a goal we should never lose sight of.
If you wish to read the full plan click here!